RYOMAX - Photog Ramblings

Tuned In - Manifesto

From ChangeThis

Uncovering Business Breakthroughs: Are you Tuned In or Tuned Out?

Craig Stull, Phil Myers, David Meerman Scott               "We’ve developed the Tuned In Process to allow companies to create success again and again. We see these same principles at work in a wide range of successful product experiences, such as business-to-business technology products, fast food chains, and professional services firms.

Anyone can use Tuned In to replicate the model for success. It works for well-known companies like Ford, Apple, and GE and those not-so-famous like GoPro and Zipcar.

It works for realtors, doctors, ministers and even rock stars. With a Tuned In approach, your everyday activities can be transformed into those which create the kind of culture that builds market leaders."

Download the PDF manifesto to your hard drive.

Tuned In - by Pragmatic Marketing has finally been released

I am happy to report that the company I work for, Pragmatic Marketing, has release an insightful book :

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Hit products and services like the iPod, Starbucks and FedEx were seemingly embraced by the market overnight. But it wasn't luck, creativity or marketing that led to their success. [more...]

Order you copy today: (click here)


If you get the opportunity to read this great book, I would love to see your comments and thoughts!

Pictures shot with Canon 1Dn Mark III, f8, 1/20, ISO 100, 50mm focal length